Company
Corporate Identity
Introducing BI MATRIX's Corporate Identity.
1Logotype
The BI MATRIX logo symbolizes the abbreviation of "Business Intelligence," representing an organic harmony.
2Color System
The primary colors are shown below, and their usage is based on a white background as the default.
CMYK
23 100 98 16
RGB
#B0101C
CMYK
43 35 35 1
RGB
#9F9E9A
CMYK
69 63 62 58
RGB
#333230
3Background Color Usage Standards
The logo should primarily be applied to a white background. Other applicable background colors should have black brightness contrasts of 50% or less than 30%.
Black
50% Brightness Achromatic Color
Achromatic Color with Less Than 30% Brightness
4Color Variations
Examples of usage when expanded from the default logotype to monochromatic applications
Secondary Background 1
Red Background
Secondary Background 2